HD Optics & Camera is dedicated to providing the finest Motion Picture Cameras, Lenses, and Accessories to the film and television community.

Founded by Veteran Cinematographer & Director Mark Ritchie in 2007, it remains one of the premiere boutique rental facilities in the Los Angeles area. Although our name may be new to some, rest assured, we’ve served our clients for almost two decades, supporting their production needs with camera, sound, grip & lighting equipment, and know exactly what it takes to earn your trust.

Customer service, knowledgeable staff, and the highest quality equipment will always be our primary goals.

HD Optics & Camera is a four thousand square foot, state of the art facility located in the heart of Burbank. Our professional staff ensures all of your equipment is carefully inspected and calibrated prior to every rental.

We are here to help and guide you through all of your rental needs, and are available 24/7 for technical support.

“Our Focus Is On You”

HD Optics - Mark Ritchie

Mark A. Ritchie

CEO / Owner

Mark Ritchie has worked on set in production for over twenty years and continues to do so. He is both an accomplished DGA director and Local 600 Cinematographer. His hands-on experience with evolving technologies is an invaluable asset to understanding our client’s real world production needs and workflow. Mark continues to be the driving force behind HD Optics & Camera and remains deeply vested in the day-to-day operations.

Gair Ogata

General Manager

Gary, AKA “Gair” Ogata has been an integral part of HD Optics & Camera since it’s inception. His career in film & television started over a decade ago working in post production and graphic design. His experience also included a brief stint as a location sound mixer but soon realized they only feed you every six hours. Gair is responsible for all the day-to-day operations and is the voice behind every call.

Kirk F. Smith II

Operations Manager

Kirk’s motion picture foundation started in 2001 as a full-time prep tech at Panavision Hollywood. After four years of intensive training, he made the natural transition into the field. His on set career as a Local 600 camera assistant has had him working in virtually every genre including countless music videos, commercials, & features. After spending in excess of a decade on set, Kirk has returned to the rental industry and HD Optics & Camera is very privileged to have an individual with such real world experience guiding & mentoring our operations staff.

Kevin Branch

Camera Tech & Systems Engineer

Kevin has over twenty years experience as a camera and video technician within the broadcast and film industry. He’s a Dallas native and a long-standing craftsman across multiple mediums including broadcast, commercial, and industrial productions.

Not only is Kevin a huge movie buff, but throughout his career, he has also produced and directed a number of Independent Faith Based Films in major markets from coast to coast, including Miami and here in Southern California.


Kyle Huemme

Equipment Prep Tech and Jr. Camera & Lens Technician

A graduate of Boston University’s Film & Television program, Kyle has worked for several years as a camera assistant on productions ranging from music videos to independent features. He also has experience working as a QC technician at New England’s leading rental house, Rule Boston Camera. Despite being a Patriots fan, Kyle is filled with energy & willingness toward service. His expertise and terrible jokes help lead to phenomenal experiences at HD Optics & Camera.

Kevin Fisher

Equipment Prep Tech

Hailing from Connecticut and graduating from Hofstra University in 2012, Kevin brings a wealth of experience and love of the industry from having worked in New York and Los Angeles as both a freelance Camera Assistant, and at other rental houses. Swapping snow for sand, Kevin has been living and working here in L.A. since graduation. He’s always looking for a good book to read, a game to play, or a TV show to binge. We’re happy to have him as part of our HD Optics & Camera team.