HD Optics & Camera is dedicated to providing the finest Motion Picture Cameras, Lenses, and Accessories to the film and television community.

Founded by Veteran Cinematographer & Director Mark Ritchie in 2007, it remains one of the premiere boutique rental facilities in the Los Angeles area. Although our name may be new to some, rest assured, we’ve served our clients for almost two decades, supporting their production needs with camera, sound, grip & lighting equipment, and know exactly what it takes to earn your trust.

Customer service, knowledgeable staff, and the highest quality equipment will always be our primary goals.

HD Optics & Camera is a four thousand square foot, state of the art facility located in the heart of Burbank. Our professional staff ensures all of your equipment is carefully inspected, calibrated, and collimated prior to every rental.

We are here to help and guide you through all of your rental needs, and are available 24/7 for technical support.

“Our Focus Is On You”

HD Optics - Mark Ritchie

Mark A. Ritchie

CEO / Owner

Mark Ritchie has worked on set in production for over twenty years and continues to do so. He is both an accomplished DGA director and Local 600 Cinematographer. His hands-on experience with evolving technologies is an invaluable asset to understanding our client’s real world production needs and workflow. Mark continues to be the driving force behind HD Optics & Camera and remains deeply vested in the day-to-day operations.

Gair Ogata

General Manager

Gary, AKA “Gair” Ogata has been an integral part of HD Optics & Camera since it’s inception. His career in film & television started over a decade ago working in post production and graphic design. His experience also included a brief stint as a location sound mixer but soon realized they only feed you every six hours. Gair is responsible for all the day-to-day operations and is the voice behind every call.

Tracy L. Morse

Marketing Manager

Tracy moved from Rhode Island to Los Angeles in 1992 to pursue his dream of becoming a rock star. When reality set in, followed immediately by a haircut, he got cracking on a career in the film industry… which he will tell you was a close second choice. After two decades in the business as a below-the-line talent agent, 12 years as a Marketing Executive for Panavision, 6 years as a rental agent at Camtec Camera, and occasional screenwriter, Tracy has been living his dream as a rock star filmmaker and cinematic collaborator. Now at HD Optics, Tracy will continue to support and develop cinematographers, cultivate relationships with production companies and increase the awareness of HD Optics in the industry. And maybe, just maybe, give rock and roll another shot.

Kirk F. Smith II

Operations Manager

Kirk’s motion picture foundation started in 2001 as a full-time prep tech at Panavision Hollywood. After four years of intensive training, he made the natural transition into the field. His on set career as a Local 600 camera assistant has had him working in virtually every genre including countless music videos, commercials, & features. After spending in excess of a decade on set, Kirk has returned to the rental industry and HD Optics & Camera is very privileged to have an individual with such real world experience guiding & mentoring our operations staff.

Jennifer Craig

Accountant / Business Affairs

As a Southern California native, Jennifer has almost 20 years of office management and accounting experience within the motion picture camera rental business. In addition to acting as the right side of Gair’s brain, she’s also been indispensable at providing exceptional administrative support, accounting knowledge, and giggles here at HD Optics & Camera since October 2014. In her spare time, she enjoys hiking the hills of Burbank, feeding squirrels, bird watching, playing golf, and embarrassing her teenage daughter… as much as she can.

Chelsea Hernandez

Rental Agent

In 2013, Chelsea transplanted from Phoenix, Arizona to attend USC and pursue her life long passion of working in the entertainment industry. After graduating in 2015, she began her career taking a position in motion picture camera rentals, and has remained since. In addition to her broad knowledge of camera equipment and workflow, she’s also worked in several other areas of the industry, including composing studios, production companies, and has spent much of her adult life in customer service.

Chelsea joins our team as a Jr. Rental Agent, and we are excited to have her knowledge, energy, and geekiness.

Hector Luken

Hector Luken

Sr. Camera and Lens Technician

Hector graduated in 2011 from Centro De Diseño Cine Y Television in Mexico City with an emphasis in cinematography. He immediately began working in one of Mexico’s premiere camera rental facilities, Equipment Film Design. After moving to Los Angeles in 2012, he continued working for equipment rental houses while pursuing his craft as a young cinematographer. Over the years, Hector has amassed a tremendous amount of technical knowledge and know how as both an on-set and in-house camera & lens technician.

Kevin Branch

Camera Tech & Systems Engineer

Kevin has over twenty years experience as a camera and video technician within the broadcast and film industry. He’s a Dallas native and a long-standing craftsman across multiple mediums including broadcast, commercial, and industrial productions.

Not only is Kevin a huge movie buff, but throughout his career, he has also produced and directed a number of Independent Faith Based Films in major markets from coast to coast, including Miami and here in Southern California.


Kyle Huemme

Equipment Prep Tech and Jr. Camera & Lens Technician

Kyle is the youngest member of the team. A recent graduate from Boston University’s Film & Television program, he has worked for several years as a camera assistant on productions ranging from music videos to independent features. He also has experience working as a QC technician at New England’s leading rental house, Rule Boston Camera. Despite being a Patriots fan, Kyle is filled with energy & willingness toward service. His expertise and terrible jokes help lead to phenomenal experiences at HD Optics & Camera.

Kevin Fisher

Equipment Prep Tech

Hailing from Connecticut and graduating from Hofstra University in 2012, Kevin brings a wealth of experience and love of the industry from having worked in New York and Los Angeles as both a freelance Camera Assistant, and at other rental houses. Swapping snow for sand, Kevin has been living and working here in L.A. since graduation. He’s always looking for a good book to read, a game to play, or a TV show to binge. We’re happy to have him as part of our HD Optics & Camera team.


Jaime “Junior” Catun

Shipping & Receiving Clerk

Junior is another of our local natives who was born and raised here in Hollywood. Despite growing up in the heart of the film industry, he is brand new to this business. But having worked as a driver and shipper in the past, he brings some excellent experience and a sharp eye for detail to our Shipping & Receiving department. As a sports enthusiast and a bit of a betting man, if you’re interested in getting into fantasy football, or betting against his Dodgers, Lakers, or Philadelphia Eagles, he’ll always be happy to take your money while flashing his trademark smile.

Brandon Martinez

Shipping & Receiving Clerk

HD Optics & Camera is proud to welcome our newest team member, Brandon Martinez, as our shipping/receiving clerk and driver. Another Southern California native who is no stranger to the entertainment industry, Brandon was an on-location production assistant for a variety of television shows.
Also a hip-hop recording artist, he has worked with reputable producers and artists alike for the last decade. Music and film are his lifelong passions. Brandon is ambitious, and we look forward to seeing him thrive in the film industry.


Shop Dog

Maya is a California native, and was found wandering the streets of Silver Lake like so many other aspiring young filmmakers. She will work for treats, loves chasing squirrels, and enjoys long walks on the beach.